How to Know If It’s Time to Rebrand (Or Just Refresh)
Not every startup needs to tear down its brand. Ask five clarity‑first questions to decide whether a full rebrand or a quick refresh will help your business grow.
What a ‘Founder-Led’ Brand Really Means (and Why It Works)
Founder‑led brands aren’t vanity projects. Learn why putting your instincts and POV at the heart of your story builds trust – and how to do it well.
Is a Brand Strategy Really Worth It for a Small Startup?
Brand strategy isn’t a fancy PowerPoint. It’s clarity and momentum. Learn why small startups need strategy, what it actually includes, and when to invest.
Brand Strategy for Startups: What You Need Before Your Next Raise
Thinking about strategy after your raise is too late. Here’s what brand strategy means, why you need it before you fundraise, and how to start.
How Much Should Startups Spend on Branding Before a Raise?
Raising a round? Here’s what an early‑stage branding budget really looks like – what to invest in before your pitch, what to skip, and when to keep it lean.
Should I Rebrand Before or After I Raise Investment?
Should you rebrand before or after raising investment? We help startups decide when a brand refresh helps you look the part — and land the pitch.
3 Levels of Brand Identity for Early-Stage Startups (and When to Use Each)
Not every startup needs a full rebrand. Discover the three levels of brand identity for early‑stage teams – when to upgrade, what’s included and why.
How to Think About Your Start-Up’s Brand When You’re Pre-Seed and Raising
Raising pre‑seed? Focus on clarity, not a 60‑page brand deck. Here’s how to approach your brand when you’re still early and raising capital.
How to Build a Brand That Makes Investors Pay Attention
Want to raise investment? Start with your brand. Here's how to build a clear, confident, investor-ready identity that tells your story – before the pitch begins.
What Do Founders Need from Brand Identity Before Raising Funding?
Raising soon? Don’t let a scrappy brand slow you down. A founder‑first guide on what early‑stage startups need for a confident brand identity – no fluff.
Our 3-Week Brand Sprint for Startups: What’s Included, What to Expect, Who It’s For
Need brand clarity fast? Our three‑week sprint delivers strategy, visuals and rollout – built for founders on tight timelines.
6 steps to successfully building your start-ups brand
We've worked with a number of start-ups over the years - here's what we've seen in how the successful ones built their brands in 6 straight forward steps.
8 effective ways your start-up, nonprofit or B Corp can do good which will attract more customers
Do good things and good things will come back to you.
Your target audience: Don’t think. Know.
What’s the secret to good creative work? It really comes down to understanding your audiences. Read our post about how this very thing can determine the success or a failure of a campaign or a brand.
I would hire my 90-year-old Grandad over most of the ad industry.
Want to know what good advertising is about? Listen to this story from Olly’s grandad.
How is branding different from advertising?
This is part of our branding 101 series where we take a moment to answer questions about the world of branding.
What makes a brand unique?
This is part of our branding 101 series where we take a moment to answer questions about the world of branding.
What is a logo?
This is part of our branding 101 series where we take a moment to answer questions about the world of branding.
What should you do first: a logo or brand identity?
This is part of our branding 101 series where we take a moment to answer questions about the world of branding.
D&AD New Blood Mentoring
Ladies, Wine & Designed invited Em along to mentor at their D&AD New Blood portfolio night