Our 3-Week Brand Sprint for Startups: What’s Included, What to Expect, Who It’s For
A bold, energised visual identity created in just three weeks. Includes strategic brand foundations, vibrant logo refresh, and ready-to-use design assets – an example of a founder-friendly, fast-branding approach for early-stage businesses.
Spoiler: It’s not for everyone. But if you’re an early-stage team who needs to get pitch-ready, fast – keep reading.
So, what actually is a Brand Sprint?
It’s our way of helping early-stage startups get their brand sharp, clear and investor-ready – without vanishing into a six-month agency vortex. Over 3 weeks, we work with you to:
Define your brand strategy (the who, what, why, and why now)
Shape a verbal identity that feels human and pitch-friendly
Build a simple, credible visual identity (and yes, that includes a logo)
It’s intense, collaborative, and built for momentum. You’ll come out the other side with a brand that actually reflects where you’re going – not where you started.
Here’s what’s included:
Week 1: Strategy + Messaging Clarity
A focused brand strategy workshop
Verbal identity work (tagline, messaging, tone of voice)
Week 2: Visual Identity Design
A lightweight visual identity (logo, colour, type, mood)
Week 3: Brand Application
A short brand guidelines doc (so things stay consistent)
File handover with all the essentials you’ll actually use
Optional add-ons include investor deck support, homepage layout, or quick brand advice for your junior designer.
What to expect
It moves fast. Like, actually fast. We don’t waste time on 100-page presentations or internal agency drama.
We:
Keep meetings short and decisions sharp
Work closely with founders (no account managers here)
Focus on what moves the needle in a funding round
We’ll guide you through all the big questions, make sure you don’t overthink the small stuff, and give you space to be honest about what’s working (and what’s not).
Who it’s for (and not for)
The Brand Sprint is built for founders on tight timelines – launch looming, demo day coming, or investment round just around the corner. It’s a strong fit if:
You’re a pre-launch startup trying to look the part fast
You’re raising investment and your current brand feels… a bit too MVP
You’ve outgrown your DIY logo but don’t want a full rebrand
You need something credible, clear, and pitch-ready – now
It’s not for you if:
You’re a big team with lots of stakeholders and slow timelines
You want a full website redesign, brand architecture, or a total brand overhaul
You’re looking for a traditional agency with layers of process
You just want a logo (and aren’t interested in strategy or messaging)
Or, if you want the opposite – a huge list of deliverables, even if they don’t get used
Curious if our 3-week Brand Sprint is right for you?
Let’s have a chat and we’ll help you figure out what your brand really needs – and what it doesn’t.