Client: Boss Level Creative

The Challenge

Having amassed over 220,000 followers on TikTok, 8Bit_Bonello – the video game Content Creator – was ready to move into new territory as a gaming marketing consultant. However, with this new territory came a new audience – gaming companies. They weren’t looking to partner with a Content Creator. They wanted to know they would be working with a trusted gaming Creative Director. 8Bit_Bonello required a brand identity that positioned her consultancy as exactly that.

The Solution

With the new name – Boss Level Creative (BLC) – locked in, the brand identity strategy was simple; show that BLC gets gaming. Focussing on distinct gaming visual references – graphics, structures, maps, travel stamps – we built an identity that placed BLC at the heart of the gaming universe. Retro design cues brought heritage and experience to the look and feel. Edgy, playful typography – inspired by cyberpunk and DC comic games – gave the identity a nod to the future. All coming together to show that ‘we got it all.’ The overall identity was then finessed to complement the 8Bit_Bonello brand and turned into instantly usable assets so the new brand could hit the ground running.

Did we unlock potential?

Yes. Within weeks of the new brand launch, BLC was invited to speak at PRWeek’s Influencer360, already seen to be a prominent voice in the industry. The new brand has also helped BLC secure the Creative Direction role for the trailblazing the*gameHers platform – with BLC being trusted to lead the full creative vision and rollout for the*gameHers Awards 2025. And, with their new identity in place, BLC has begun production of their podcast and TV show in the gaming space.

Brand Identity

Graphic Design