Strategic Brand Planning that unlocks your business’s full potential
Transform your purpose-driven business into a brand that excites your audiences with our Strategic Brand Planning service
Experience has taught us that, sometimes, it can feel tricky to explain effectively to clients and customers what your business does. Often, there are so many important things to explain and so many ways to explain them that we get a little lost in how we present our business to the world. What we require is clarity and enticement. And that’s where our Strategic Brand Planning service comes in.
Our Strategic Brand Planning turns your business into an exciting and clear brand. Where we take all your messaging and what you do, and – using our expertise – streamline it to create complete clarity about what you offer. In a way that excites your audiences and makes you stand out from your competitors. So you feel like you can walk into any room with all the confidence in the world, knowing exactly how to talk about your business and get customers.
What our Strategic Brand Planning clients say
‘Thank you so much, we are so so happy with all the brilliant work you have done to get the brand where it needs to be.’
Jennie Lovell, Sana Wellbeing
Here’s how we approach Strategic Brand Planning so you get the results you want.
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We first spend time listening to what you want to achieve
When we work together, your business objectives and goals become ours. We’ll spend time understanding what you want to achieve with Brand Planning, so we can make sure the final work hits your goals.
2.
Then we run our Brand Planning Workshop with you
Our clients tell us they love this bit. We’ll hop on a relaxed call with you and, together, go through our Brand Strategy workshop - packed with valuable questions and thought-starters that will help us build an effective brand world for you.
3.
It’s over to us to kick-off, build and write your Brand Strategy Plan
Here we take everything we discovered in the workshop and use our 20+ years of experience to do what we do best – building your tailored brand strategy plan that will excite your audiences, unlock objectives, and be own-able to your business.
4.
With the first round of work ready, we’ll review it together
Grab yourself a coffee (or tea). It’s time to chat through the first round of work. Here you’ll get to share your initial thoughts on the strategy and supporting document. We’ll then give you space to review it in your own time, at your own pace.
5.
We keep listening to you and refining the work for you
With your feedback in our back pocket, we’ll refine the strategy to meet your expectations – sharing each revised version with you as we go. When you’re happy, you can give it the seal of approval and we'll wrap everything up for you.
Frequently asked questions we hear from our Strategic Brand Planning clients
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Once we’ve developed and solidified your Strategic Brand Plan, we’ll package it up for you into a clear and concise Brand Plan document. This will essentially be your brand bible, providing you and your team with a clear breakdown of your entire strategy. It will include your brand vision, mission and offering, your brand values, audience personas, a clear breakdown of your unique selling point, as well as your brand personality and a final brand statement that brings it all together. You can then use this document to shape all of your brand messaging and marketing, so you create brand consistency and communicate your offering effectively.
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Firstly, we always make sure we work to a budget you’re comfortable with. With that in mind, we’ve completed Strategic Brand Planning projects for a variety of business sizes that have ranged from £2,500 to £12,000. The cost of the project depends on several factors such as your budget, the scope, timings, and any specific requirements. Once we’ve chatted these through with you, we can provide you with an accurate estimate to meet your expectations.
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Tomorrow? Experience has taught us that you may be feeling pressure to get things moving quickly. So let’s do exactly that for you. Essentially, once we’ve got the project scope and contract signed off, we can begin!
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Absolutely. It’s important to us that you always feel in control of the project. Whatever way works for you and your team, let’s do that.
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Of course! We offer a broad range of brand design and writing services, as well as retainer support. Let’s have a chat about what support you feel you need and we can take it from there.
What our Strategic Brand Planning clients say
‘Oh god, I’m actually crying with how happy this makes me. You have totally understood what we want to achieve and taken it to a whole other level.’
Lisa Elsworth, Bee Sober